We're in the "what if Google does that" part of the AI cycle.
They can make
— cheaper models ($2/M in, $12/M out, just above GPT5.1, cheaper than Pro)
— better models (benchmarks)
— distribute products at no cost to billions of users (Gemini has >50% MAU of ChatGPT, Antigravity is free vs Cursor $20-40/mo)
— get good unit economics (own TPU, no reliance on Nvidia premiums), use it to retain premium talent cheaper
Of the BigTech giants, Amazon and Microsoft chose to be infra partners. Apple chose not to play. Meta shat the bed. Google is coming out on top.