Sam Altman recently said he’s starting to believe the dead internet theory. Public response was swift and predictable - cue the comparisons to a cigarette CEO announcing he’s worried about the dangers of secondhand smoke. The irony of the messenger aside, the message is hard to dispute. Log on anywhere and you can feel it.
Facebook is a fever dream of AI-generated nonsense - beavers rescuing ambulances, kangaroos trying to board flights. Surrealism without the artistry, just endless content mulch.
Reddit advice threads are so botted they read like a parody of empathy. YouTube creators swear the algorithm now shuttles viewers from their channels into AI-slop farms - 24/7 noise factories optimized for nothing except “time on site.”
Even LinkedIn and Twitter comments read suspiciously like bland echoes of the original post.
“Bot” has become the new slur - both on playgrounds and in forums - a way to say: you’re generic, derivative, disposable. Nothing cuts deeper in 2025 than being told you sound like autocomplete.
The internet may not be dead yet but its definitely drowning in zero-cost, low-quality, infinite content. So where does this head? Hard to predict, but here are the downstream consequences I’d bet on:
(1) Curators become kingmakers.
In a world of infinite output, taste is the scarce resource. Creators who seem unmistakably human - opinionated, idiosyncratic, sometimes wrong - become islands of authenticity in a sea of AI slurry. We’ll see editor brands (people, small teams, or even platforms) with portable trust. Attention compounds around voice plus judgment, not volume.
(2) Friction as a feature.
Invite-only spaces, vouch chains, paid memberships, and “phone-book social” (real-world connections first) become differentiators.
“Private, invite-only, AI-free” isn’t a Luddite retreat; it’s a logical architecture. Smaller graphs with friction create higher signal. They’re slower to grow, but they monetize better (subscriptions, events, access). If “back to basics” sounds elitist, that’s the point: scarcity is the product.
(3) The Trust Stack.
As synthetic content floods feeds, provenance becomes as important as production. Expect proof-of-personhood (human guarantees), content signing/provenance logs, and portable reputation graphs. We’re already seeing grassroots defenses - Reddit users building bots to hunt other bots by tracking account lifespans and engagement patterns. The platforms that lean into this - ranking feeds by verified human origin + accountable identity -will be the ones that win premium ad dollars, creator trust, and eventually the right to call themselves the real internet.
The tragedy is that platforms could fix this. If they boost signed, accountable media and down-rank synthetic spam, the public square can be rehabilitated without everyone decamping to gated clubs. But they’ll milk engagement until users and advertisers defect. Therein lies the opportunity for disruption.
Saanya Ojha